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by Christoph Rose : Supplier Relationships to Family Firms (Familienunternehmen und KMU)

ISBN : #3658190477 | Date : 2017-08-17

Description :

PDF-afdd1 | Christoph Rose provides a broader differentiation of the perspective on family-owned companies. In contrast to several studies that merely discuss family-owned companies and non-family companies, his analysis is based on family influence, so the dominating heterogeneity of family-owned companies in practice is taken into account. The author provides an empirical database that substantiates his sta… Supplier Relationships to Family Firms (Familienunternehmen und KMU)


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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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by John Frazer-Robinson : It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service

ISBN : #0749430737 | Date : 2000-01-01

Description :

PDF-83770 | For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ‘marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ‘miracles’ happen naturally: sales go up, costs go down. This practical ‘bible’… It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service


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Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com PDF




by Miriam Mennen : Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com

ISBN : #3640570812 | Date : 2010-03-21

Description :

PDF-fe3e6 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % – B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company’s … Global Corporate Strategy – A Critical Analysis and Evaluation of Amazon.com


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by Leigh Caldwell : The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

ISBN : # | Date : 2012-09-28

Description :

PDF-be18a | One of the most important questions for any business is: how much should I charge? Economics has an easy answer – just look at where demand and supply meet. Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay? Using The Psychology of Price, you can discover… The Psychology of Price: How to use price to increase demand, profit and customer satisfaction


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by Yaa Diaspora : The Psychology of Keeping the Sale: How to End the Pattern of Clients Backing Out On You, Once and For All

ISBN : #151151955X | Date : 2015-04-04

Description :

PDF-a6463 | The Psychology of Keeping the Sale: How to End the Pattern of Clients Backing Out, Once and For All is a sales training book for people who have too many customers or clients reneging or backing out, despite their ability to close sales with various sales techniques. This book is especially helpful for beginners in sales or people who have just started a sales career and are having a bit of troub… The Psychology of Keeping the Sale: How to End the Pattern of Clients Backing Out On You, Once and For All


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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Seven Strategies Building Customer Loyalty PDF Fbac5bc51

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by Paul R. Timm PhD : Seven Power Strategies for Building Customer Loyalty

ISBN : #081440569X | Date : 2001-04-15

Description :

PDF-edc18 | Nothing is more important to a company’s long-term health than customer loyalty – yet too many companies settle for empty customer service slogans, misguided programs, and sporadic training. This powerful book introduces a complete program that virtually guarantees customer retention and business growth – including high-impact tactics for consistently exceeding customer expectations through “A-plu… Seven Power Strategies for Building Customer Loyalty


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: The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour

ISBN : #1781250715 | Date :

Description :

PDF-f3192 | The global financial crisis that erupted in 2008 exposed the flaws in many investment strategies. This book explores the controversies that surround the management of wealth and provides guidance on how to construct investment strategies that are appropriate for each investor. With its detailed analysis, supported by data and anecdotes, it is above all a practical guide. It shows how the insights … The Economist Guide To Investment Strategy 3rd Edition: How to understand markets, risk, rewards and behaviour


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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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Account Planning in Salesforce: Unlock Revenue from Big Customers to Turn Them into BIGGER Customers PDF




by Donal Daly : Account Planning in Salesforce: Unlock Revenue from Big Customers to Turn Them into BIGGER Customers

ISBN : # | Date : 2013-03-13

Description :

PDF-9dcd8 | ACCOUNT PLANNING in SALESFORCE is focused on helping companies that have purchased Salesforce with their Account Planning initiatives. Its goal is to be the reference text on Account Planning for all Salesforce users. Account Planning is a tremendously important endeavor. It drives revenue, increases customer satisfaction, aligns your organization, and provides incredibly gratifying moments when y… Account Planning in Salesforce: Unlock Revenue from Big Customers to Turn Them into BIGGER Customers


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by Brian Mahoney : Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542527473 | Date : 2017-01-13

Description :

PDF-38595 | “An investment in knowledge pays the best interest.” …Benjamin Franklin With this Urgent Care Business Free Online Advertising Video Marketing Strategy Book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Urgent Care business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get … Urgent Care Business Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!


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by Kent B. Monroe : The Pricing Strategy Audit

ISBN : #1907766006 | Date : 2010-09-20

Description :

PDF-b39ab | An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •to measure and improve the effectiveness of your present pricing strategy •or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices – and how to balance them. Then g… The Pricing Strategy Audit


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Selling : Building Partnerships PDF




by Stephen B.; Tanner, Barton; Castleberry : Selling : Building Partnerships

ISBN : #0072315504 | Date : 2000

Description :

PDF-5c93c | This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios…. Selling : Building Partnerships


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Selling : Building Partnerships by by Stephen B.; Tanner, Barton; Castleberry

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Summary: Behind the Cloud: Review and Analysis of Benioff’s Book PDF




by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

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PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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